SAMSUNG X TSCHUGGER – THE FLIPCODE MYSTERY
A multi-channel campaign by Samsung in partnership with the Swiss cult TV series "Tschugger", allowing the target group to crack an interactive crime case featuring the Galaxy Z Flip5. Single digits of the code were hidden throughout the episodes, challenging viewers to watch closely and piece together the full code to solve the case.







AGENCY: SIR MARY
PRODUCTION: SHINING FILM
ROLE: CONCEpT & ART DIRECTION
PRESS